Document Type : Original Article


Assistant Professor of Sport Management, Department of Sport Management,I.A.U, Chaloos Branch,Chaloos, Iran



The northern shores of Iran, especially the shores of Mazandaran province, have long been a popular destination for tourists. Sea and coastal tourism is one of the most popular forms of tourism in today's world.This research tries to study and analyze the strengths, weaknesses, opportunities and threats of the strategy on coastal tourism. This research method is descriptive-analytical and is formed like a field method.
Given the importance of the maritime tourism industry, careful study and analysis of the factors affecting the development of this industry importance. Influential factors and components such as security, marketing and technology have been analyzed on the development and prosperity of tourism at sea, as well as short-term, medium-term and long-term operational plans for the development of maritime tourism. Security was considered to be the most important and fundamental principle in the development of tourism development strategy in the world Statistical Society due to the Morgan table so that assuming the maximum population of Statistical (384) people as a sample were chosen. The results show that the Coastal tourism of Mazandaran province In terms of strategic location and the internal and external matrix is located in the Conservative area؛ in other words it can take advantage of opportunities in the external environment in coastal tourism by emphasizing on sports activities that can show the weaknesses of internal problems better. That means that in the outside there are very good opportunities to promote coastal tourism with an emphasis on sports activities. However, because of weaknesses in the domestic environment (organization), these opportunities cannot be exploited.


Main Subjects

-Bidokhti, Ali Akbar, Sharifi, Navid,(2012) "Investigating the Relationship between Tourism Boom and Social Capital in the Caspian Coast", Quarterly Journal of Tourism Management Studies, No. 17, pp. 149-121, 202.
-Darvishi, A; Dosti, M; Bagherian, B (2017). Political obstacles to the development of sports tourism coastal Mazandaran province. Journal of Marine Science and Technology, (Available Online from 14 May 2017
-Ghiyami Rad, Amir and Moharramzadeh, Mehrdad.( 2009) Investigation of Marketing Strategies for Development and Promotion of Sports Field in Iran, Motion Journal, Spring 2009, No. 39, pp. 175-192.
-Honarvar, Afshar-Farzan, Farzam-Sharifian, Ismail. ( 2007 )The Role of Tourism in Offshore Sports Development with Emphasis on the Persian Gulf Region, Selected Papers of the Third Ever Gulf Conference, 101-138.
-Kolkouh, Seyed Adel, Habibi, Roozbeh,(2016) "Investigating the Impact of Mixed Marketing Factors on Increasing Tourist Attraction", Journal of Tourism Space, Fourth Year, No. 15.
-Kazemi, Zahra (2007): Investigation of Factors Affecting Tourism Attraction in Iran, Ph.D. Thesis.
-Langroodi, Seyed Hassan, Ferdowsi, Sajjad, Shah Mohammadi, Hamid Reza.(2016) "Explaining the Satisfaction Effects of Maritime Tourists (Case Study: Coastal Areas of Golestan Province)", Regional Planning Quarterly, Year 7, Serial No. 26, pp. 41-41.
-Razmi, M., Mohammad Asgari, H., Dadolahi-Sohrab, A., Nazemossadat, S., kh, S. (2018). Assessing changes shoreline in Dayyer city using the Landsat satellite data, sensor TM and OLI 1991 and 2014 years. Journal of Marine Science and Technology, 16(4), 1-12
-Rukn al-Din Eftekhari, A.,B, Ramezan Nezhad,Y ,.Pourtaheri, M. (2017), Measurement satisfaction of tourists from coastal tourism destinations in rural areas of Guilan province, Human geography research, Vol 49, No 3, Pp: 571-585
-Sanaie, Mohammed (2010). Status leisure Sport in coastal cities in the north of Iran.